Weetabix supporters rebel against Sanitarium

Published:  1 May at 6 PM
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As reported by the New Zealand Herald, English Bob's Emporium this week sold out of Weetabix after an outpour of demand for the UK cereal brand, allegedly caused in part by customers "rebelling" against food giant Sanitarium.

Sanitarium has demanded that the Nelson shop quit stocking the English product, arguing that it is violating trademarks belonging to the company, which makes Weet-Bix in New Zealand. However, Bob Wren (owner of English Bob's) remains defiant, while the dispute has seen nationwide coverage by the media.

Mr Wren’s store caters mostly to UK expatriates, but he says even Kiwis were buying Weetabix from him this week. Many people are rebelling, said the store owner. People here dislike “big corporate” who control what they can and cannot sell, he added. Mr Wren has not disclosed exactly how many Weetabix boxes he has sold this week.

Sanitarium had informed the shopkeeper that unless he quit selling the UK product and gave over all his cereal boxes by this week, he could face legal action. However, by the deadline date the shopkeeper said he had not been contacted by Sanitarium. Mr Wren says he predicts the company will just leave the issue to avoid any further bad press.
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