UK expats in Spain to get Tescos Best of British

Published:  13 May at 6 PM
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The news that British favourite Tesco is to start supplying British foodie delights via a Spanish supermarket chain is sure to boost morale across Andalusia’s expat community.

A double deal with Spanish retailer El Corte Ingles will see 50 typical British favourites featured across the Spanish supermarket’s chain, with shoppers in Tesco’s UK stores across the country treated to Spanish products such as extra virgin olive oil, sherry vinegar and sliced Spanish meat products. Tesco brand cereals, traditional British biscuits, selected teas and other favourites will be more than welcome additions to El Corte Ingles’s shelves, and expats longing for a taste of home without having to endure the British weather are sure to become regular customers.

The UK-based retailer is hoping to increase its market share in expat destinations in order to offset falling sales in the UK caused by competition from an ever-increasing number of Poundland-style mini-supermarkets. The majority of expats living in the Spanish Costas and other favourite destinations are UK citizens, numbering around 306,000 in 2015.

Traditional English foodstuffs previously only seen in specialist outlets are soon to be on display in El Corte Ingles and aren’t just aimed at Brit expats. Research shows that Spanish palates are no longer dismissing English cuisine as tasteless and boring, and are expected to welcome the chance to purchase them along with their regular weekly supermarket shopping trip.

It’s just possible that Tesco’s choice of Spain as a new retail market had something to do with the opening of a chain of Poundland stores across the country. The popular discount store’s Dealz brand is the first such in continental Europe and uses the slogan ‘everything for €1.50’. It’ll be interesting to see which brand wins the highest number of loyal customers, but the choice for budget-conscious British expats is sure to please.
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