Britain’s Royal Year sees soaring memorabilia sales to expats

Published:  26 Jul at 6 PM
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Tagged: USA, UK, Citizenship, England
Last year’s Olympic Games, the Diamond Jubilee, the Royal Wedding and 2013’s Wimbledon’s triumph saw expat Brits losing their distaste of overt patriotism and buying quantities of event memorabilia online.

Online stores selling everything from Union Jack key rings to Royal memorabilia such as Jubilee mugs and tea towels have been flying off the shelves to far-flung destinations, ordered by a surprising number of expats. The latest event, the birth of Prince George to William and Kate, is expected to send sales soaring again.

Traditionally, Britons have lagged far behind their American cousins in displaying their love for their country and its social institutions, although sports memorabilia has always fared better. Every suburban and rural home in the USA seems to have the US flag permanently in its garden, but few UK citizens would be seen to do the same with the Union Jack.

British Corner Shop, an online retailer which stocks a selection of items most missed by expats living overseas, is doing great business with their memorabilia and souvenir lines. According to the company’s CEO, Mark Callaghan, it’s not UK residents who are behind the line’s sales boom, it’s expats.

He believes overseas Brits may be coming out of their shells and wearing their new-found patriotism, if not on their sleeves, certainly on their breakfast tables in the form of plates and teapots. Union Jack mugs, red letter-box piggy banks and Royal souvenirs are finding their way to all corners of what used to be the British Empire.
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