News from JWA

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News from JWA
An insight into the workings of a PR agency and doing business in the Czech Republic when you are a foreign woman.. and a few other things along the way.
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  • THERE'S NO SUCH THING AS BAD PUBLICITY 2 months ago A few months ago I wrote about the plane crash in the Alps and discussed whether, and for how long, the negative publicity that the airline would receive from such a disaster would affect their business. I said then, and I still believe, that there is no such thing as bad publicity, and even when...
  • PROMOTIONS ARE ALL WELL AND GOOD... BUT 4 months ago I have written before about the effectiveness of basic promotional activities carried out as part of a marketing campaign. Simple gimmicks such as ‘2 for the price of 1’, ‘quote this code to collect your prize’, offering people a ‘free trial’ etc, etc, etc can all work really well, both...
  • SOMETIMES YOU HAVE TO GIVE SOMETHING IN ORDER TO GET SOMETHING BACK... 5 months ago As anyone that reads this knows, I am a big fan of watching what other companies do in their marketing efforts and if something works, then I am the first one to copy it (albeit sometimes loosely disguised).  For sure we have all seen one marketing trick that the very biggest brands use on a...
  • PROUD TO BE BRITISH! 6 months ago I am not always proud to be British; certainly there are times when we are in Spain that I speak more Czech than I ever do here in the CR, for fear of being thought to be from the same place as some of the boys and girls that make their way down to the sun each summer.   But after a weekend in...
  • CRISIS MANAGEMENT - HOW FAR DOES IT GO? 7 months ago Setting off from Spain on Wednesday, 25th March, the morning after news broke of the GERMANWINGS aircraft going down over the French Alps, was a very strange experience; we were at the airport at exactly the same time as the plane had taken off the previous day and it was eerily quiet, and then on...

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Website Reviews » There is 1 review on News from JWA

Karen H
17:47 PM December 10, 2012

News from JWA is an honest account of what it's really like doing business in the Czech Republic with all its trials and tribulations. If only more companies were as honest and up front about these things.

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